Join John, Jim, and Kelly as they discuss their transition from established corporate careers to founding their own digital marketing businesses with WSI. In this episode, they recount their early days in Toronto just before the COVID-19 pandemic hit.

Kelly talks about leaving a successful sales career and navigating entrepreneurship with her husband. Jim shares how he pivoted from corporate sales to franchising, and John reflects on his decision to move from running a marketing department to running his agency.

Hear their insights on starting a business amid a global crisis. The hosts discuss the importance of relationships and resilience in building their businesses. Tune in to learn how they overcame unexpected challenges and grew their agencies by staying connected and adaptable.

Show Notes:

Hosts:

• John Maniatis – Digital marketing strategist from Oakville, Ontario.
• Jim Falotico – Former corporate sales leader turned digital marketing entrepreneur.
• Kelly Biggs – Sales expert and co-founder of a digital marketing agency with her husband.

Key Highlights:

• Introduction to the podcast and how the hosts met at WSI in January 2020.
• Kelly’s transition from corporate sales to launching a digital marketing agency.
• Jim’s background in corporate sales and how franchising changed his career path.
• John’s journey from managing a marketing department to starting his own business.
• The impact of the COVID-19 pandemic and the pivot to virtual networking and BNI.
• Final thoughts on the power of adaptability and relationships in business.

Key Strategies Discussed:

• Leveraging LinkedIn and BNI for remote networking during the pandemic.
• Transitioning from corporate roles to digital entrepreneurship.
• Building strong client relationships to grow a business.
• Adapting digital marketing strategies in uncertain times.

Contact Information:

Website: https://www.ruinvisibleonline.com/

LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

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