• Ep. 083 赛车运动与“大烟草”可能永远都纠缠不清 [REPOST]

  • Dec 8 2024
  • Length: 41 mins
  • Podcast

Ep. 083 赛车运动与“大烟草”可能永远都纠缠不清 [REPOST]

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  • Summary

  • [REPOST] 今天想说一下烟草公司与F1赛车运动，超过半个世纪的纠缠。这纠缠的，让我花了整整一礼拜做功课才勉强理得清。

    这个话题要从法拉利车队知名赞助商“Mission Winnow”说起……

    先给大家节选一段Mission Winnow官网上关于这家公司的自我介绍文字，大家来体会一下我第一次看到这样的官网内容时感到的无比懵逼和惊讶：

    Mission Winnow is a change lab focused on reframing global conversations, sparking open debate, connecting people and supporting the realization of innovative ideas.

    As a change lab, Mission Winnow provides an environment for ambitions and progressive ideas that promote positive change to be shaped and developed. It’s the role of a change lab to uncover and recognize these innovative ideas and create discourse around them, to find common ground, find the flaws through open debate and come together to find the best way to move forward. This vision permeates all of our work in driving progress.

    Mission Winnow stands for progress, transparency, innovation, facts over preconceptions, and the relentless search for improvement.

    能看出来这是一家烟草企业旗下的品牌吗？

    今天我们就通过Mission Winnow这一个切口，往上追溯60年的历史，来跟大家讲一下国际几大烟草公司是如何赞助F1赛车运动，并从中获取宝贵的宣传效益的。当传统媒介不再允许烟草制品的广告、宣传和赞助活动，通过F1这项面向全球观众的顶级赛事，来实现烟草品牌的露出，毫无疑问是商业上的最优解。

    烟草公司对F1的赞助历年来是如何演变的，法律法规是如何一步步收紧的，而烟草公司和F1车队包括国际汽联之间又是如何绕开法律的框架，做到直到今天仍然能够在F1赛车活动中露出烟草商品的logo的呢？

    这些内容，希望大家有兴趣听到最后。

    (Music credit: Pitbull - Blanco)
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