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Unlock the secrets of regional marketing success with Robert Scotto, the mastermind behind Retail Media Hub. Discover how targeted marketing can be a game-changer for regional businesses, boosting visibility, sales, and job creation in areas like the Central Coast, Lake Macquarie, and Newcastle.

Robert shares an inspiring story of how one furniture retailer used strategic marketing to expand from Sydney to the Central Coast, illustrating the transformative power of effective advertising. Gain insights into how Retail Media Hub is helping local economies thrive and get ready to be inspired by the competitive edge these strategies offer.

In this episode, we also explore practical community marketing strategies that regional businesses can use to enhance their local presence. From leveraging social media to sponsoring local sports teams, learn how to engage with your community effectively. Understand the importance of hyper-targeting and avoiding common marketing missteps, such as not knowing your audience. We emphasise the value of community engagement and highlight how supporting local causes can drive revenue growth.

Plus, don't miss the preview of next week's guest, Wendi Czislowski, a powerhouse advocate for disability empowerment whose journey promises to leave a lasting impact. Tune in and transform how you think about regional business marketing!

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Organisations & Charities Supported by Rob and the Team at Retail Media Hub

• Friendship Circle
• Walk 4 Breast Cancer Network Australia
• One in Christ
• Jewish House
• Sporting Rovers Soccer Team

Rob and his team at Retail Media Hub proudly support these organisations, reflecting their commitment to giving back to the community and empowering local initiatives.

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Ever wondered what makes a conversation genuinely engaging? Journey with me, Leon Goltsman, as we celebrate a special milestone—the 10th episode of Engaging Conversations. This episode is a heartfelt reflection on the art of listening and the profound impact of genuine human connection. From insights from my books, Engaging Conversations and Referral Mastery, to the inspiring stories of guests like Maria Martin from Survivors R Us and John Jones from Darby Street Pharmacy, this episode highlights the power of small gestures and genuine conversations that leave a lasting impact.

Looking forward, I'm eager to introduce more community leaders, visionaries, and changemakers who are shaping our world. Discover the exciting developments happening in our backyard, such as Trinity Point at Lake Macquarie, and hear from incredible guests like the team at Parkinson's New South Wales. This isn't just about gaining followers or likes; it's about understanding our community and learning from those who strive to lift others. Join our growing community as we continue to bring you conversations that genuinely matter and celebrate the extraordinary people who inspire us all.

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Join us as we uncover the inspiring journey of John Jones, a former aspiring rugby league player turned successful pharmacist and dietitian in Newcastle, New South Wales. John's path from sports to healthcare reveals the incredible impact of passion and perseverance. Influenced by his mother's dedication as a pharmacy assistant, John embraced the challenges of becoming an independent pharmacy owner, making financial sacrifices to build a community-focused business. His story is a testament to the power of risk-taking in pursuing meaningful change, demonstrating how dedication to healthcare and trust-building with customers can overcome even the most significant obstacles.

Explore the transformative role of community pharmacies in local healthcare as John shares how Darby Street Pharmacy is revolutionising service delivery. By integrating in-house nurse practitioners, Darcy Street Pharmacy provides immediate, effective medical solutions that ease the burden on emergency services, creating a new standard for personalized care. Amid a shortage of GPs, pharmacies like John's offer accessible healthcare resources, underscoring their evolving importance. Tune in for next week's episode featuring surprise guests, and don't miss out on the innovative approaches discussed here that are redefining the healthcare landscape.

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