• Struggling With SEO? Here's The Real Reason Your Leads Aren't Converting
    Oct 2 2024

    Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    41 mins
  • Why Are Lead Costs Rising? How To Adapt And Stay Ahead In A Changing Market
    Sep 30 2024
    Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you!

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    41 mins
  • Stop Avoiding AI! Here's How It Can Enhance Your Business
    Sep 25 2024

    Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact.

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    24 mins
  • How To Simplify Your Transition To AI | HubSpot’s AI Tools for Marketing & Sales
    Sep 23 2024

    Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler.

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-simplify-your-transition-to-ai-hubspots-ai-tools-for-marketing-sales

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    40 mins
  • From Zero to $17 Million! How Social Media Strategy Drives Revenue and Business Growth
    Sep 18 2024

    Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool.

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/from-zero-to-17-million-how-social-media-drives-revenue-and-business-growth

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    39 mins
  • How to Get Better Qualified Leads | Why Assignment Selling Saves Time and Closes More Deals
    Sep 16 2024

    Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling!

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-better-quality-leads-assignment-selling

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    23 mins
  • Facing Growth Challenges? Here's The First Step You're Missing
    Sep 11 2024

    Ep. 62 - Are you struggling to align your team on key business initiatives? In this episode, Alex Winter and Chris Duprey discuss how alignment days can transform your organization, improve efficiency, and create lasting growth. Learn how to get everyone on board and keep momentum going with accountability and strategic planning.

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/facing-business-growth-challenges-heres-the-first-step-you-might-be-missing

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    31 mins
  • Eliminate Business Seasonality | How To Navigate The Off-Season & Drive Consistent Growth
    Sep 9 2024

    Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers.

    —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive-consistent-growth

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    IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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    32 mins