• Endless Coffee Cup: Digital Marketing Education

  • By: Matt Bailey
  • Podcast

Endless Coffee Cup: Digital Marketing Education

By: Matt Bailey
Listen for free

  • Summary

  • To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
    2022, SiteLogic
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Economics Marketing Philosophy Politics & Government Social Sciences
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Episodes
  • Can Google Ads Survive?

    Can Google Ads Survive?
    Oct 10 2024
    Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment. Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years. You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising. Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving. Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search. More about SiteLogic & Matt Bailey SiteLogic Learning: Learn SEO Meet Sarah Stemen Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • Mastering Media Literacy in a Digital World

    Mastering Media Literacy in a Digital World
    Sep 5 2024
    Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence. The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume. The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media. Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape. Learn more about Matt Bailey at: SiteLogic Nolan Higdon's Substack: Learn Digital Marketing Skills at: Learn.SiteLogic.com Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 mins
  • When to Fire Your SEO Agency

    When to Fire Your SEO Agency
    Aug 21 2024
    In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks. Have you ever asked these questions? What's the difference between activity and results in SEO reporting? How much of your reports do you understand? How many reported charts or metrics are simply irrelevant to your day-to-day marketing? Are you getting customized reports tied to your specific business goals? It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic. SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn’t collaborating with other areas of your marketing strategy, you might not be getting the full value from their services. Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success. Matt Bailey: SiteLogic Ashley Jones: MarCom Content by Ashley Learn how modern SEO works: Learn SEO Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 8 mins

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