A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

More specifically, this episode includes:

• A DIY Approach Can Work Though is Usually Disjointed
• The Stage and Size When Companies Hire Outside Marketing Leadership
• Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
• Different Marketing Roles and Options
• Selecting the Right Fractional Marketing Leader
• Staffing Up a Marketing Department and Making Full-Time Hires
• Setting a Marketing Budget

Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Many businesses are run by husband and wife teams. While that can be a powerful combination for the business, there are unique dynamics and challenges when spouses or other family members work together. In this episode, Robert and Kay Lee Fukui share their experience and insight into how spouses can most successfully work together as business partners.

More specifically, this episode includes:

• Advantages of Family-Run Businesses
• Kay Lee and Robert’s Background
• Importance of Financial Metrics in Running a Business
• Assessing and Determining Job Fit for Family Members
• Hiring Your Children
• Structuring Accountability Discussions with Your Spouse
• Managing Boundaries Between Work and Home Life
• Avoiding Divorce When Your Children Go To College
• Parallels with the Entrepreneurial Operating System
• Robert and Kay Lee’s Consulting Business

Reach Robert and Kay Lee Fukui at https://marriedentrepreneur.co/

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Part of running a healthy business is being able to attract new customers. I am old enough to remember life before internet and phones became ubiquitous. These days internet-based marketing dominates in many industries, and the catch-all term for all kinds of online marketing is Digital Marketing. Joining this episode is Kevin Roy, founder and owner of Green Banana, who helps us understand today's digital marketing landscape and how to navigate all these options and opportunities.

More specifically, this episode includes:

• The Importance of Defining Your Target Audience
• When SEO and Adwords Are Best
• When Display Ads on Social Platforms Are Best
• SEO vs. Google Adwords
• Social Platforms for Display Advertising
• When and How to Engage Professional Marketing Help
• Determining a Digital Marketing Budget
• Timeline for Launching a Digital Marketing Program
• Pitfalls to Avoid

Reach Kevin at https://www.linkedin.com/in/kevincharlesroy/ or GreenBananaSEO.com

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/