Today, successful commercial real estate marketing requires a well-directed and focused approach. Your ability to generate elevated inquiries for quality listings is a testament to your expertise as an agent. Clients will feel more confident if you build connections and conversations around all your listings and your location.

In this podcast, John Highman shares simple yet effective steps to better marketing of your commercial real estate listings. Get a copy of the full text of this audio at:

In my experience, low-quality and overpriced listings can waste a lot of your time as an agent. To avoid this, only take on listings that are well-structured, located, and priced correctly. It is important to list your properties correctly, at the right price, and the right way.

It is usual for the local property market to undergo significant changes and adjustments. When pitching your local real estate services to clients, you should use comparable evidence from other local properties. Identify what is happening in the local property market with your client's focus and interest in properties. List at the right price every time.

If the client refuses to accept today's market trends, it may be best to walk away from the listing rather than wasting time trying to negotiating a compromise. Overpriced listings tend to generate little interest and can result in a disappointing outcome for both parties involved. Failing to adhere to market trends often leads to disillusioned clients and lost time. It's essential for agents not to fall into this trap and instead focus on pursuing other commercial real estate opportunities and clients who are willing to work within current market conditions.