Effective Product Management

By: Nati Berkover
  • Summary

  • Welcome to Effective Product Management, my training platform for all-things product related. In each episode I’ll cover a different product management topic, and I usually go in depth. Other than my podcast – you can find on my site a free knowledge base which covers pretty much any product management topic you can think of. Aside from that – I also offer courses and webinars – some free, some paid. Visit pmeffective.com to learn more!
    Copyright 2024 Nati Berkover/Effective Product Management All Rights Reserved
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Episodes
  • E5 – B2C vs. B2B in Product Management
    Oct 31 2024

    In this episode we'll cover the main differences between B2C to B2B in product management and what challenges to expect when making the transition from B2B to B2C. We will address the differences on various aspects, such as, how to gather feedback, how to address UX & UI, how the interactions with the internal stakeholders will change and more.

    Posts mentioned in this episode:
    Original post for this episode: https://effectiveproductmanagement.com/surrounded-by-users/

    Network effects: https://effectiveproductmanagement.com/time-to-get-defensible/

    On the difference between customers and users: https://effectiveproductmanagement.com/who-are-your-customers/

    Subscribe to my newsletter: https://effectiveproductmanagement.com/email-landing/

    The post E5 – B2C vs. B2B in Product Management appeared first on Effective Product Management.

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    Less than 1 minute
  • E4 – What is PLG?
    Oct 6 2024

    Episode 4 - In this episode we'll discuss what is PLG (Product-led Growth), what are its main principles, which products fit this methodology and what are the pitfalls you should avoid.
    Links:
    Network effects intro - https://effectiveproductmanagement.com/time-to-get-defensible/
    Network effects advanced - https://effectiveproductmanagement.com/deep-dive-into-network-effects/
    Mckinsey's article - https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/from-product-led-growth-to-product-led-sales-beyond-the-plg-hype

    Link to the original post on my site: https://effectiveproductmanagement.com/product-sense-me-to-death/

    The post E4 – What is PLG? appeared first on Effective Product Management.

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    Less than 1 minute
  • E3 – How to integrate Gen-AI into your products
    Sep 17 2024

    It's been 2 years since Gen-AI made its big entrance. In this podcast episode, we'll reflect on what we've learned since Gen-AI was introduced into our lives and how to leverage it in your work. This episode is both for entrepreneurs and product managers.
    Relevant links:
    Image generation state - March/2024 - https://effectiveproductmanagement.com/the-state-of-ai-image-generation-03-2024/

    Creating PRD using AI - https://creatoreconomy.so/p/my-prd-template-how-to-write-with-ai

    Marty Cagan - The Four Risks - https://www.svpg.com/four-big-risks/

    My original post about GenAI - https://effectiveproductmanagement.com/asta-la-vista-baby/

    My post about communication - https://effectiveproductmanagement.com/communication-is-the-key/

    My post about backlogs - https://effectiveproductmanagement.com/backlogs-we-dont-need-no-stg-backlogs/

    My introduction post to GenAI - https://effectiveproductmanagement.com/how-to-leverage-gen-ai-with-your-products/

    My post about network effects - https://effectiveproductmanagement.com/time-to-get-defensible/

    How many 'r'-s in 'Straweberry' https://www.tiktok.com/@yallwatchthis/video/7407266420184075562

    Can you draw me a ramen bowl with no chopsticks? - https://www.youtube.com/watch?v=1ykO2fdDZbU

    The post E3 – How to integrate Gen-AI into your products appeared first on Effective Product Management.

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    23 mins

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