Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5!

I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me.

In this episode, I share:

• Why I’m stepping away from coaching and memberships.
• The burnout that hit after launching my book, Customer Obsession.
• Starting a 9-to-5 and how it’s giving me new energy.
• The fun and excitement of working on my new product-based business.
• My thoughts on pivoting and how businesses are stepping stones for your next adventure.
• A possible future direction for the podcast and how I want to feature more brand case studies.

Episode Highlights:

• (00:01) Catching up after my break and why I’m stepping back.
• (02:21) Why I decided to close my coaching programs and memberships.
• (04:39) Burnout post-book launch and how it shaped my decision.
• (06:53) Starting the dog poop bag business and rediscovering my passion.
• (09:19) Where the podcast might be headed next: more brand case studies, fewer business tips.
• (11:39) Why I’ve paused the Just Add Hot Sauce newsletter (for now!).
• (14:04) My thoughts on balancing a 9-to-5 with running a side business.
• (16:27) Reflecting on the past few years and how each step has led to new opportunities.

Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support!

Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey.

Links & Resources:

• My book, Customer Obsession https://www.amazon.com/Customer-Obsession-brand-obsessed-customers-commerce/dp/1737772620

Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me!

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND

( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)

Lets talk about, The OG of cult brand- Disney World.

Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand.

Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today.

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services