• Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy

  • Aug 8 2024
  • Length: 36 mins
  • Podcast

Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy

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  • Summary

  • There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t.

    That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action.

    And that’s what Alex wants to change in the world of strategy. With his book (No Bullsh*t Strategy) and his consultancy (BasicArts.org), Alex is on a mission to help brands differentiate themselves through bold, decisive action.

    Some of my favorite aha moments talking with Alex include:

    • The difference between a bullshit strategy and a no bullshit strategy
    • How to redefine your competitive set to create a category of one
    • The surprising lies that most marketers believe when it comes to targeting
    • How to maintain differentiation when when copycats come in with commoditized claims
    • How to reduce your strategy down to just one word


    Show Notes:

    Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.

    No Bullsh*t Strategy - Alex M H Smith

    Atomic Habits - James Clear

    Grenade Protein Bars - UK

    Alex’s favorite recent good book - The Matter with Things by Iain McGilchrist

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