• EP23 – How I Grew A Family Business Into A Leading Workwear Brand – Aled Davies

  • Aug 27 2024
  • Length: 45 mins
  • Podcast

EP23 – How I Grew A Family Business Into A Leading Workwear Brand – Aled Davies

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  • Summary

  • In this episode of We Built This Business, we speak with Aled Davies from Cobra Workwear, a family-run business specializing in B2B workwear and uniforms. Aled shares the journey of transforming a small family venture into a thriving business in South Wales, offering insights into the challenges of maintaining profitability, managing cash flow, and navigating the complexities of working with family. Aled also discusses marketing strategies, the impact of technological advancements on the business, and the importance of resilience in the face of setbacks like a devastating fire and the challenges brought on by the COVID-19 pandemic. HIGHLIGHTS 1. Family Business Origins: Aled recounts how Cobra Workwear started from his parents' side business selling safety boots, eventually evolving into a full-fledged workwear company. 2. Navigating Growth: The episode delves into the challenges of scaling a business, particularly in managing cash flow and investing in new machinery and technology. 3. Marketing Strategies: Aled discusses the effectiveness of different marketing channels, from Facebook ads to SEO, and the importance of not relying on a single strategy. 4. Resilience and Recovery: Aled opens up about the struggles the business faced after a fire and during the COVID-19 pandemic, including a necessary restructuring to stay afloat. 5. The Role of Sustainability: The conversation touches on the increasing demand for sustainable products in the workwear industry and how Cobra Workwear is adapting to this trend. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. VALUABLE RESOURCES Guest Website - https://cobra-workwear.co.uk/ Host Website – https://webuiltthisbusiness.co.uk⁠ EPISODES TO CHECK OUT NEXT How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty How I Built An Award Winning Business As a Working Parent - Lisa Shepherd How I Changed The Internet Forever – Ajaz Ahmed ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group with brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://webuiltthisbusiness.co.uk Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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