• EP20 - Making Sense of The Software-defined Vehicle

  • Jun 5 2024
  • Length: 47 mins
  • Podcast

EP20 - Making Sense of The Software-defined Vehicle

  • Summary

  • In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.

    We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.

    We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.

    And we talk about the character we loose when everything becomes software-defined.

    📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.
    https://automobility.substack.com

    🤝 Connect with us on LinkedIn
    Drew - https://www.linkedin.com/in/drewpasmith/
    Joe - https://www.linkedin.com/in/joseph-s-92863a2/

    🔗 Links
    Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf

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    ⏰ Time stamps
    00:00 Pre-roll
    03:42 The impending obsolescence of the software-defined vehicle
    05:31 Background for the show
    11:54 The car as part of a much larger ecosystem
    17:18 The questionable wisdom of trying to do it all
    19:33 Data as the new oil and the enshitification of the car
    23:00 The pros of Ford Pro
    46:11 Post-roll

    🎧 Listen and subscribe to the podcast
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    Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8
    Other platforms and streaming - https://podcast.lookingout.io

    That's it for this episode! Thanks for listening.

    If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

    And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

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