• EP19 - How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck

  • Jul 30 2024
  • Length: 1 hr and 7 mins
  • Podcast

EP19 - How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck

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  • Summary

  • In this episode of ‘We Built This Business’ we talk with James Clutterbuck from Berkeley Red and Red 7 Club. James shares his journey of building a VIP events company specializing in high-end hospitality at major sporting events, including the Monaco Grand Prix and other F1 events. He discusses the unique marketing strategies that have set his business apart, the challenges faced during the COVID-19 pandemic, and his vision for the future of Red 7 Club. HIGHLIGHTS 1. Introduction and Overview of Berkeley Red (00:01 - 03:07) James Clutterbuck gives a brief overview of Berkeley Red and its sub-brands, Red 7 Grand Prix and Red 7 Club. 2. Team Size and Revenue Growth (03:24 - 04:51) James discusses the size of his team and the revenue growth of Berkeley Red from its inception to the present day. 3. Founding Berkeley Red and Early Challenges (05:05 - 10:18) James shares the story of founding Berkeley Red, including his early career in telesales and the challenges faced in the initial years. 4. Risky Move: Chartering a Superyacht for the Monaco Grand Prix (10:18 -13:36) The bold decision to charter a superyacht for the Monaco Grand Prix and how it paid off for Berkeley Red. 5. Marketing Success on LinkedIn (14:53 - 19:12) How James leveraged humorous and irreverent content on LinkedIn to build Berkeley Red’s brand and attract clients. 6. Dealing with Negative Feedback (24:32 - 27:25) Handling backlash and negative comments on social media, and turning them into opportunities for engagement and growth. 7. Surviving the COVID-19 Pandemic (38:42 - 46:14) The innovative strategies Berkeley Red employed to survive during the pandemic, including cost-effective packages and payment plans. 8. Vision for Red 7 Club (53:03 - 58:57) James outlines the plans for Red 7 Club, a high-level networking brand aimed at CEOs and high-net-worth individuals. 9. Advice for Aspiring Entrepreneurs (59:10 - 1:05:53) James offers valuable advice for those looking to start a business in 2024, emphasizing the importance of focusing on key marketing channels and learning from experience. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team-building company that are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event VALUABLE RESOURCES Guest Website - https://berkeleyred.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 15 - How I Went From Bus Shelter to Billion Dollar IPO - David Murray-Hundley Episode 17 - How I Changed The Internet Forever - Ajaz Ahmed Episode 18 - How I Turned A Passion Into An Award Winning Business - Lisa Shepherd ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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