• EP 288 - Mary Blackiston - Empathy-Driven Copy: The Secret Weapon for Law Firms

  • Oct 21 2024
  • Length: 28 mins
  • Podcast

EP 288 - Mary Blackiston - Empathy-Driven Copy: The Secret Weapon for Law Firms

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  • Summary

  • Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.


    Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.

    She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.

    Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/

    Visit Nomad Copywriting: https://nomadcopywriting.io/

    On This Episode, We Discuss…
    • What Makes Writing Powerful
    • How More Personal, Approachable Language Can Build Trust
    • Common Mistakes Law Firms Make with Google Ads
    • Social Media and Copywriting
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