Send us a text

Guest, friend, and inspiring human Krista Clive-Smith breaks down the power of personal branding in today's episode. Personal branding, she explains, is not about ego; it's about aligning your authentic self and personal story, distinct from your business ventures and organizations.

Krista introduces the "Personal Branding Triangle," which outlines the three core principles of a personal brand which are what you DO, what you KNOW, and what you ARE, all framed within a growth-oriented mindset (the yellow border). This concept emphasizes working with healthy belief systems and a mindset focused on growth and expansion.

Once we’ve defined a personal brand, we explore what it means to flip the traditional structure of company branding. By placing personal branding at the top, we separate it from the organizational brand. Krista reminds us that change is inevitable, and if we entangle our identity too closely with our company, rather than the other way around, we create risk and limit our options.

Taking time to establish a personal brand enables our authenticity and humanity to shine through, which in turn is reflected in our companies’ cultures. Krista leaves us with a powerful analogy: our personal brand is like a theme park, and our business ventures are the distinct lands within this cohesive personal brand.

Krista has generously offered to connect with listeners as a “go-giver.” You can reach out to her via email or learn more by visiting her website.

What’s Inside:

• What is personal branding?
• Three core principles of your personal brand.
• Why we should separate our personal brand from our company brand.
• An an authentic personal brand reflects in company culture.

Mentioned In This Episode:
Krista Clive-Smith
Krista@kristaclivesmith.com
MBA CPA