• EP 002 - 9 Tips For Email Marketing

  • Sep 7 2022
  • Length: 29 mins
  • Podcast

EP 002 - 9 Tips For Email Marketing

  • Summary

  • Full Show Notes - https://overlandmarketingpodcast.com/podcast/episode-2-9-tips-for-email-marketing/

    Email Marketing Isn’t dead

    • Collect email from your visitors
    • According to to Statista 306B emails are sent and received everyday
    • Mailchimp was bought out for 11B

    #1 Scrub your list

    - If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam

    #2 Use casual subject lines

    - Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”

    #3 Get followers to your social platforms

    - Solicit following and sharing on social media

    - Increases followers and engagement

    #4 Follow up on abandoned cart rate

    - Have a system for following up on abandoned carts (Shopify / Privy)

    - Offer a one time discount

    #5 Keep emails short and to the point

    - Under 200 word emails have an open rate of 7-38%

    #6 Send emails early in the morning

    - Send around 6 am have a better chance of being opened first thing int he morning

    #7 Add value even when you’re selling

    - Offer stories or tips to dow with the experience and how to use the products

    - Make people feel excited about getting out and experiencing their adventure with your products

    #8 Resend to unopened email

    - Change the subject line

    #9 Add countdown timers inside your emails

    - Only do this if you’re selling something, there is a promo and the product is running low

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