• E606: Identifying Whitespace in Beauty Retail

  • Nov 5 2024
  • Length: 16 mins
  • Podcast

E606: Identifying Whitespace in Beauty Retail

Listen for free

View show details

  • Summary

  • Summary

    In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry. I draw from my experience as a former retail buyer. I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights.

    I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth.

    Chapters

    0:00 Intro

    0:40 Buyer's Responsibilities

    2:02 Identifying Whitespace with Consumer Insights

    3:35 Launching This is L & The Honeypot Company

    6:32 How Aligning with a Buyer Helps Your Brand

    9:41 Bringing In a New Consumer

    11:51 Hero Cosmetics Spotlight

    13:11 Category Observations Lead to Whitespace

    14:35 Shop the Retailer

    Links

    Scaling Emerging Beauty & Monique

    https://www.instagram.com/moniquehbenoit/

    https://www.linkedin.com/in/moniquehbenoit/

    https://www.instagram.com/scalingemergingbeauty

    https://scalingemergingbeauty.com/

    Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about E606: Identifying Whitespace in Beauty Retail

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available