• E42 - Sonic branding and experiences

  • Nov 26 2023
  • Length: 51 mins
  • Podcast

E42 - Sonic branding and experiences

Listen for free

View show details

  • Summary

  • In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.



    Hosted on Acast. See acast.com/privacy for more information.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about E42 - Sonic branding and experiences

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available