Is going viral all that it is painted out to be? In this episode, we’re joined by Celeste Hartley, a branding pro and viral poet who’s been making waves on TikTok. You might know her from her poem "Ladiez" about the magic of a girls' group chat, which blew up with 2 million views in just 24 hours (and yep, she wrote it in A&E!).

Celeste spills the tea on what it’s like going viral—both the highs and the hate, like that time her TikTok about flying to Spain for a Hinge date made headlines in the Daily Mail. She also shares her best tips for cracking TikTok and why she believes you’re just one brave decision away from changing your life. Don’t miss it! Who were you chatting to this time? The amazing Celeste Hartley! Who else were you chatting about? Celeste's business ⁠https://letterstomy.co.uk/⁠ Brand that Celeste loves ⁠https://hertilityhealth.com/⁠ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: ⁠https://clothproject.co/⁠ Lucy is the Founder of The Leaf Group: ⁠https://www.theleafgroup.io/⁠ …aaaand they are both obsessed with ecommerce. Wait, who was your guest? Celeste Hartley! IG: @celestehartley TikTok: @celestehartley0 Website: ⁠https://letterstomy.co.uk/⁠ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at ⁠hello@ecommgirlsclub.com