In this episode, Yasmin and Lucy dive deep into their complex relationship with Instagram, balancing its professional benefits with the personal pressures it brings.

They also explore different advertising strategies, emphasizing the effectiveness of user-generated content (UGC) and ethical considerations in ad campaigns. Throughout their discussion, they share personal stories about setting boundaries, their experiences as eldest daughters, and the challenges of running a creative agency.

The hosts discuss the importance of collaboration in creative processes and the competitive nature of agency work, highlighting the value of consistent innovation and maintaining a brand's integrity. They also touch upon the impact of their public presence on personal lives, particularly in dating and family dynamics, offering insights into how they navigate these challenges.

Timestamps:

00:00 Exploring organizational growth dynamics in brand work.

04:47 Working with premium brands, balancing branding and profit.

07:38 Ads pushing boundaries for short-term growth.

12:28 Meta now deems ads with 4+ exposures fatigued.

13:06 Get signed up for ads library platforms.

19:15 Embracing Instagram to share my experiences.

21:01 Used to focus on launching brands, not Instagram.

22:51 Close ones accept you; others' opinions don't matter.

26:29 Signs and traits of eldest daughter syndrome.

31:06 Developing people-pleasing tendencies through business experience.

34:22 Relating to Dad's business success, seeking guidance.

38:36 Recommendation for a podcast called The Operators.

39:54 Creative agency specializing in e-commerce, content performance.

44:29 Gratitude for UK privileges and education importance.

46:50 Enjoying Coke, pondering life and possibilities.

Hit the subscribe button on YouTube or your favorite podcast platform to stay updated, and join the conversation by searching for @ecommgirlsclub on Instagram. Follow Yasmin and Lucy for more behind-the-scenes content at @yasminecheikh and @lucycg.

- Who were you chatting to this time?

Each other, because we do that all the time anyway, so we thought we’d hit record.

- Who even are you guys?

A question we sometimes ask ourselves x

Just joking, find us on Instagram @lucycg and @yasminecheikh.

Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/

Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/

…aaaand they are both obsessed with ecommerce.

- Hang on, I want to join Ecomm Girls Club?

If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce.

- Where, may I ask, is this mystical Ecomm Girls Club located?

We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.

- What is a Spotlight Session and how can I join one?

We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.

- Wait, where are you guys?

Hong Kong is home to Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.

- We want to collaborate with you, what is the best way to get in touch?

That sounds FUN, and we would love to hear about it! Email us at hello@ecommgirlsclub.com