• E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

  • Aug 13 2024
  • Length: 1 hr and 12 mins
  • Podcast

E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

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  • Summary

  • 00:00 Introduction

    02:49 Updates on Personal Projects

    03:44 Discussion on Sweeps and Commercial Success

    07:02 Product Launch and Inventory Management

    10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences

    29:16 Pivoting to Appeal to Different Demographics

    35:45 Navigating the Different Stages of a Business

    38:07 The Importance of Newness and Creative Diversity in Mature Businesses

    50:09 The Effectiveness of Different Content Types

    52:33 Evaluating the Worth of Retargeting

    01:02:54 Balancing Brand Building and Direct Response Marketing


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