What does it take to lead a family business through personal loss, industry upheaval, and generational transitions? In this episode, Adam Hill sits down with Chrissy Myers, CEO of the third-generation AUI, as she shares her remarkable journey of navigating personal tragedies, industry disruptions, and complex family dynamics to build a resilient and purpose-driven enterprise.

Be inspired by Chrissy's story of transforming grief into growth and her unwavering commitment to balancing the needs of her family, her business, and her well-being. Her insights on communication, next-gen involvement, and the importance of self-care offer a roadmap for family business leaders seeking to thrive amidst change.

Here are some power takeaways from today’s conversation:

• Mastering communication and forgiveness within family business dynamics

• Incorporating philanthropy and community engagement as a core value

• Strategically involving the next generation while respecting their autonomy

• Cultivating a cohesive family culture through intentional practices

• Prioritizing self-care and professional growth for effective leadership

Episode Highlights:

[02:11] - AUI's Family Business History

AUI is a third-generation family-owned insurance business started by Chrissy's grandmother. Chrissy eventually took over and expanded after navigating complex family dynamics and industry changes.

[06:03] - How Chrissy found her voice within the family business

Chrissy embraced a "forgiveness over permission" mindset, contrary to the greater challenge she faced in asserting her leadership outside the organization. Chrissy highlights the unique dynamics and comfort level inherent in family enterprises.

[13:37] Chrissy’s therapy helped align their family business dynamics

Chrissy underscores the vital importance of communication in overcoming family business challenges, leveraging therapy and professional guidance to align with her mother on the path forward for their enterprise.

[16:34] Chrissy's reluctantly resilient journey

Chrissy lost her husband to suicide, which coincided with adapting her family business to the Affordable Care Act. She was grieving while ensuring the enterprise's financial viability.

[23:08] The Extended Family of the Family Business

Deep bonds and mutual care can develop within family and small businesses, where employees often become an extended family, supporting one another during challenging times.

[24:26] - Philanthropy and community involvement

Small businesses can have a huge impact on their local communities, touching the lives of employees, their families, and the broader community, more profound than larger corporations.

[28:21] - Chrissy’s advice for small business owners seeking to build a culture of philanthropy and community engagement

Start with your own passions, lead by example through personal involvement, and leverage your time and expertise to create a greater community impact than financial contributions alone.

[33:47] How to leave a legacy business that your kids will love

If you want your kids to have the potential to want your business, you have to have a healthy relationship with your business.

Resources Mentioned:

Reluctantly Resilient

www.auiinfo.com

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