• E017: The Sweepstakes Tactics To Create Tentpole Moments

  • Jul 23 2024
  • Length: 1 hr and 21 mins
  • Podcast

E017: The Sweepstakes Tactics To Create Tentpole Moments

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  • Summary

  • 00:00 Introduction and Overview

    07:44 Benefits of Sweepstakes in E-commerce

    13:43 Content and Experiences in Sweepstakes

    19:43 Engaging Customers and Driving Revenue

    25:09 Quality of Leads and Entry Mechanics

    32:47 Building Brand Awareness and Equity

    35:08 Timing Sweepstakes for Maximum Impact

    38:37 Website User Experience and Education

    40:01 Integrating Sweepstakes into the E-commerce Experience

    43:55 Optimizing Landing Pages and Funnels for Sweepstakes

    46:43 The Importance of Retention and Referral Programs

    49:37 Exploring Direct Mail as an Acquisition Channel

    57:17 Creating High-Quality Content and Building Trust

    01:05:10 The Need for Ongoing Testing and Optimization


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