Summary

In this episode I sit down with Moni Kupczak Ainslie, founder of Koopslie Consulting, to dive deep into the power of leveraging FAIR, a B2B marketplace, for scaling beauty brands at retail. Moni shares her journey from running a successful fashion business to helping emerging beauty brands stand out in front of independent retailers. Throughout the conversation, they explore how FAIR operates like the "Amazon for retailers," connecting brands with over 700,000 active buyers and providing unprecedented access to independent stores.

Moni introduces her "FAIRE 360 Method," a comprehensive approach designed to help brands optimize their presence on the platform. This method covers everything from crafting compelling product listings with strategic keywords to building eye-catching images and engaging narratives tailored to retailers. Monique and Moni discuss the importance of positioning brands with a retailer-first narrative and explain how brands can differentiate themselves on FAIRE by focusing on what matters most to retail buyers.

The episode also touches on best practices for maintaining healthy margins on FAIRE, navigating its commission structure, and utilizing marketing tools like email automations and the newly launched promoted listings feature. Moni shares insightful success stories, including how she helped a gluten-free cracker brand increase their FAIR sales by 71.5% in one month by optimizing their profile and marketing efforts.

For beauty founders looking to grow their business in the retail space, this episode provides actionable advice on standing out, attracting the right retailers, and making the most of FAIR's platform.

Tune in to learn how to make your beauty brand shine in front of independent retail buyers and drive retail success!

Links

Scaling Emerging Beauty

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

Koopslie

https://www.koopslieconsulting.com/

https://www.instagram.com/koopslieconsulting/

Moni's Free Guide - How to Get More Out of Faire: https://www.koopslieconsulting.com/how-to-get-more-sales-on-faire-training-video