In this conversation, Monique chats with Zach Stewart to discuss category insights and retail trends.

Zach Stewart is a Category Insights Manager at The Emerson Group.

Zach gives us insights into the shopping habits of different generations, the evolving role of retailers, and the balance between DTC and physical stores.

He emphasizes understanding and catering to the unique needs and preferences of each generation.

We also discuss the shift towards non-traditional revenue sources for retailers and the opportunities and challenges this presents for brands. Overall, Zach highlights the need for brands to adapt and find ways to deliver value and engage with consumers in the changing retail landscape.

The conversation focuses on how brands can identify trends with lasting power. The example of GLP-1 drugs is discussed, highlighting the potential impact on various industries.

They talk about unexpected collaborations between brands and what makes them successful. The importance of shared values, authenticity, and social media amplification is emphasized.

The conversation wraps up with advice for emerging brands.

The Emerson Group

https://emersongroup.com/

https://www.linkedin.com/company/emerson-group/

Zach Stewart

https://www.linkedin.com/in/zachtstewart/

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

https://www.youtube.com/@scalingemergingbeauty

https://facebook.com/scalingemergingbeauty

https://www.tiktok.com/@scalingemergingbeauty

https://x.com/scalingebpod

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