In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead.

The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you need to know about these trends and their impact on your practice.

Tune in to Discover:

1. How AI is Redefining Search:
   • The rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini.
   • What this shift means for traditional platforms like Google and your ad strategy.
2. The New Front Door for Patients:
   • Over 70% of patients now start their search for a new doctor online.
   • How AI-driven snippets and summaries influence patient decision-making.
3. Why Strong Content Still Reigns Supreme:
   • How practices that invested in high-quality content and SEO will have an advantage.
   • Tips for creating content that positions your website as a trusted source for AI-generated answers.
4. The Role of Trust and Reputation:
   • Why online reviews and authenticity still drive patient decisions, even with evolving technology.
   • How AI might incorporate reviews and ratings into its decision-making.
5. The Impact of Mobile-First Experiences:
   • The growing importance of mobile-friendly websites as most patients now browse and book via smartphones.
   • Why a seamless user experience is critical to keeping potential patients on your site.
6. What You Can Do Today:
   • Practical steps for leveraging AI in your marketing strategy, including chatbots and content optimization.
   • Insights into how patient behavior is changing and how to adapt to meet their expectations.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

1. What’s Changing:
   • Meta’s new restrictions on health-related data in response to FTC scrutiny.
   • Why targeting specific demographics and behaviors is about to get more complicated.
2. How It Will Impact Healthcare Practices:
   • How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
   • Why mid- and low-funnel targeting will become more challenging.
3. Strategic Shifts to Consider:
   • Moving from highly targeted ads to broader, top-of-funnel campaigns.
   • Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
   • The importance of focusing on brand awareness over direct conversions.
4. Opportunities with First-Party Data:
   • Why building your email list and owning your data is more important than ever.
   • Leveraging general awareness campaigns to drive signups for first-party data collection.
5. Actionable Next Steps:
   • Conducting an ad audit to identify campaigns that may be affected.
   • Working with your agency to redefine success metrics and reporting standards.
   • Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.

Tune in to Discover:

1. The Rising Costs of Doing Business:
   • From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.
   • Tips for planning ahead to lock in savings and navigate new challenges.
2. The Role of Artificial Intelligence (AI) in Marketing:
   • How AI is changing search engine behavior and impacting website traffic.
   • Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.
   • Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.
3. Social Media Evolution and Advertising Trends:
   • What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.
   • The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.
4. Directory Listings: The Local SEO Advantage:
   • Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.
   • How directory listings drive phone calls, patient visits, and practice revenue—and what’s coming next.
5. The Growing Importance of Mobile-First Websites:
   • With 61% of patients accessing practice websites only on mobile devices, it’s time to prioritize mobile-first design for seamless user experiences.
   • Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.
6. Bonus Insight: Emerging Consumer Trends:
   • Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.
   • Why patient experience and accessibility will be key drivers of growth in 2025.