Join John and Miranda in a captivating discussion with guest Nicholas Horner on the significance of creating a compelling "why" in sales presentations. Nicholas shares his personal journey to underscore the transformative power of insurance, while the hosts offer practical tips to improve storytelling and emotional engagement in sales pitches. Discover how to make your presentations more relatable by painting vivid pictures, including specific details, and highlighting the consequences of not having insurance. Learn the value of writing out and practicing your sales pitch for greater consistency and impact.

In this conversation, John and Miranda discuss common mistakes that agents make during sales presentations. They emphasize the importance of introducing oneself, providing a digital business card, and gaining the client's trust. They also highlight the need for concise rapport building and avoiding assumptions about the client's needs. Additionally, they discuss the significance of asking the right questions during fact-finding and handling objections such as the 'think about it' response. Overall, the conversation provides valuable insights on how to improve sales presentations and avoid common pitfalls.

Today's conversation covers the topic of sales and referrals, with a focus on the strategies and mindset needed to generate referrals and build a successful sales business. Marilyn shares her experience and insights on how to obtain referrals and leverage them to grow a business. The conversation also delves into the importance of mindset and intentionality in the sales process.