• Don't Gamble with Marketing Compliance with Chris Yates

  • May 16 2024
  • Length: 23 mins
  • Podcast

Don't Gamble with Marketing Compliance with Chris Yates

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  • Summary

  • How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices. From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Tabcorp at https://www.tabcorp.com.au/
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