** What is your goal for the website? ** A website is like a living document. It takes work to maintain. ** Your website should be driving users to something. ** Why are we talking about this? It is a common topic with new incubator members. ⁠**⁠ What if your actual company name domain is already taken? ** Fabbro Industries web strategy. ** EDA Funding. ** If you can't put up relevant, cogent information about what you're doing, why have a website? ** What is your message and target market? ** Triggers, calls to action, SEO and the resources you have. ** Sometimes having a website does you a disservice. ** Know what channels your customers buy from. ** Don't just automatically assume you need a website. ** I know my market, so I took down my websites and doubled down on social media. ** You have to be an expert about your own company. ** I don't sell on Etsy because I feel it would dilute my particular brand. ** Do your research for your particular product and market. ** Our products sell better in person because they are heirloom quality. ** Use proper intel to know your market. ** You must do your research specific to your own products and goals. ** Theories and books are great, but they are not 100% applicable to each specific case. ** One of our members came in with all the buzzwords but didn't know how to apply them. ** The Chinese restaurant we use doesn't have a website. ** Try it, test it, listen to the market and be willing to change. ** Know your business model and what your customers value and how to provide that value. ** Have the right resources at the right time to execute your web strategy. ** What is the journey you are taking your customers on? ** Observe your market first to see where you fit. ** It can pay off 10-fold to have your strategy properly mapped out. ** Founders and inventors can get frustrated by a lack of quick progress. ** Don't buy the hype, buy the journey, and other useful cliches. ** Listen to the market research and filter the information.