In episode five of Dinner For Two, host Alyce Tran sits down with Elle Ferguson, founder of Elle Effect and one of Australia’s top content creators.

After over a decade of working in the fashion industry and creating content on Instagram, Elle Ferguson knows a thing or two about maintaining momentum and keeping an upwards trajectory. The theme of this episode is how to maintain momentum, and how to continue creating inspiring content when working in the consumer goods space.

In this episode, you’ll hear about: 

• How to work with content creators
• How to keep your content fresh and your audience engaged
• How to grow your brand internationally and safeguard your business

Alyce also shares her experience building brands on social media and keeping content fresh, interesting and engaging.

Follow POPSUGAR Australia and Alyce Tran.

This podcast is presented by POPSUGAR.com.au.

POPSUGAR Australia and Alyce Tran acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Emilee Turcato, SCA

See omnystudio.com/listener for privacy information.