• Digital Savage - the podcasting and tech podcast

  • By: Jon Savage
  • Podcast

Digital Savage - the podcasting and tech podcast

By: Jon Savage
Listen for free

  • Summary

  • There’s a million things we want to do but HOW to do them all. Jon Savage helps unpack all things podcasting, AI and technology so you dont have to worry about the how! Now you’ve to no excuses to be successful! Also available on YouTube: https://www.youtube.com/JonSavageTroublemaker or go to www.jonsavage.com
    Africa Podcast Network 2024
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Economics Leadership
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Episodes
  • How Joe Rogan Became The King Of Podcasting

    How Joe Rogan Became The King Of Podcasting
    Nov 20 2024
    Love him or hate him. There's no denying Joe Rogan is the king of podcasting. But how did he go from a stand up comedian and a UFC commentator to the host of the world's biggest podcast? Today we're breaking down the success of The Joe Rogan Experience. From the analytics behind his massive reach to key moments that will define his career. Most importantly, when you look at what you can learn from his journey to apply to your own podcast, break. First, let's talk numbers. Joe Rogan didn't just stumble into podcasting greatness. His reach is mind blowing. Now let's break down some of the stats. As of 2024, Rogan's podcast consistently averages around 11 million listeners per episode. And to put that in perspective, that's more than Game of Thrones. As final season viewers per episode, he's doing it every week, his audience spans globally, and he dominates in both the US and international market. One of the biggest moments in Rogan's career was his exclusive licensing deal with Spotify in 2020.That reported $100 million. Deal was a game changer not just for Rogan, but for the entire podcasting industry. He's no longer just a podcaster. He became the podcast, and the move to Spotify allowed him to control his content while expanding his reach to Spotify's more than 450 million users. Rogan's episodes aren't your typical 30 minute podcasts. They often run three hours or more, yet he holds his audience's attention for the entire length. Rogan creates an engaging conversation, not just a scripted interview. He lets the conversation flow naturally, which draws listeners in and makes them feel like they're sitting in the room with him. And you can see now there are many copycats. Now let's zoom in on some of the key moments that really propelled Rogan's podcast to new heights and see what we can learn from it. One of the big ones was the Elon Musk interview. Rogan's 2018 interview with Elon Musk is one of the most iconic episodes in podcast history. It wasn't just the fact that Musk smoked a joint live on air, it was the way Rogan pulled out a deep philosophical insight from one of the world's most innovative minds. That episode alone has been viewed more than 60 million times on YouTube. So what can we learn? Rogan shows that it's not just about who you have on your show, but how you approach the conversation. Being able to extract those unexpected insights from high profile guests keeps listeners hooked. In 2019, Rogan interviewed Bernie Sanders during the presidential primaries, and this episode solidified Rogan's influence in politics as Sanders chose Rogan's platform over traditional news outlets. Rogan became known as a voice for open dialogue, giving space to both left and right wing thinkers, and this helped him broaden his audience. Podcasters can learn from Rogan's ability to make his show a neutral ground for different perspectives. He lets his guests talk, he gives them space, and this non-confrontational approach has made his podcast a trusted place for controversial and important conversations. Then in 2020, Rogan made headlines with his exclusive deal with Spotify. This was a landmark moment, not just because of the money involved, but because it showed the true value of podcasting as a medium. The move to Spotify also allowed Rogan to control his content without worrying about YouTube censorship. This shows the power of building your brand to a point where you can make strategic decisions about distribution. Rogan starred on Spotify, but by the time he moved, he'd built enough leverage to make it a win win deal. So what makes Joe Rogan's podcast such a juggernaut? Let's try and unpack the formula for his success authenticity. We know this one. First and foremost. Rogan is authentic as you can be. He doesn't pretend to know everything. He's not overly polished. His genuine curiosity is one of the reasons people love tuning in. He's not afraid to ask dumb questions, and that makes his show feel relatable. And as a podcaster, don't be afraid to show your real self. If you're genuinely interested in your topic and your guests, your audience will feel that authenticity breeds loyalty. Diverse topics Rogan doesn't stick to one niche. One day he's talking to a scientist, the next he's chatting to a comedian or a UFC fighter. His open ended topics allow for endless interpretations and appeal to a broader audience, and that's why he's able to get such a diverse range of guests and listeners. When choosing your podcast topic, make sure it's broad enough to keep things fresh but still relevant to your audience. The more flexibility you have, the longer you can keep your show interesting, man. Another key to Joe Rogan's success is consistency. He has been podcasting for over a decade, starting in 2009, and his relentless schedule of producing multiple episodes a week has built him an enormous backlog of content, and this long term approach is crucial. You need patience and a long term vision. Rogan...
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    6 mins
  • The No 1 Reason That Podcasts Fail

    The No 1 Reason That Podcasts Fail
    Nov 13 2024

    In this episode, we tackle the number one podcast killer: a bad process! Forget talent or fancy mics; it's all about having a sustainable, easy, and affordable workflow. We dish out tips like using time-saving tools, picking flexible topics, and embracing a long-term mindset. Remember, podcasting is a marathon, not a sprint! Keep it simple, avoid burnout, and stay patient. Your podcast can soar if you stick to these golden rules. Tune in, subscribe, and let's keep those mics hot and those ideas flowing!


    The reason podcasts fail (00:00:00)

    The main reason podcasts fail is due to a bad process, not talent or sound quality.


    The importance of a solid process (00:00:18)

    A solid process is crucial for long-term podcasting success; chaos leads to burnout and failure.


    Creating an easy and affordable process (00:00:56)

    Podcasts should be easy to manage; use automated tools and affordable hosting to stay efficient.


    Choosing a flexible topic (00:01:54)

    Select a topic that can evolve and offer various interpretations to avoid running out of content.


    The need for patience and consistency (00:02:42)

    Success in podcasting requires time; building a loyal audience is a slow process, not an overnight success.


    Recap of practical tips (00:03:35)

    Use time-saving tools, batch record, set realistic schedules, and keep costs low for sustainable growth.


    podcasting, podcast success, podcast failure, sustainable podcasting, podcast process, time-saving tools, affordable podcasting, flexible topics, long-term mindset, consistency in podcasting, automated recording software, podcast editing tools, podcast hosting platforms, Simplecast, Libsyn, Spotify for Podcasters, Buzzsprout, patient podcaster, overwhelmed podcaster, batch recording, realistic publishing schedule, low production costs, podcasting tips, thriving podcasts, podcast growth, podcast audience, podcasting journey, podcasting strategies, podcasting workflow

    AFRICA PODCAST NETWORK
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    4 mins
  • Land Your First Sponsorship Deal for your podcast

    Land Your First Sponsorship Deal for your podcast
    Nov 6 2024

    Follow me on instagram @jonsavage

    independent podcasters, brand partnerships, securing brand deals, podcast sponsorships, approaching brands, compelling pitches, audience engagement, unique value proposition, brand values, podcast marketing, building relationships, niche markets, listener loyalty, creative collaboration, professional outreach, podcast metrics, storytelling in pitches, negotiation with brands, personalized outreach, podcast growth strategies, actionable advice, successful collaborations, brand alignment, podcast audience demographics, engagement rates, podcast success stories, flexible partnerships, roadmap for brand partnerships, podcasting landscape, marketing goals, bespoke episodes, branded segments.

    AFRICA PODCAST NETWORK
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    5 mins

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