Digital Marketing from the Trenches Live at the Hive

By: Honeypot Marketing
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  • Summary

  • Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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Episodes
  • What are the Differences between B2B and ABM Marketing?

    What are the Differences between B2B and ABM Marketing?
    Oct 24 2024
    In this episode of "Digital Marketing from the Trenches," your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM focuses on high-value, personalized engagement, while B2B casts a wider net. There is still a need for a strong sales and marketing alignment, effective cold email outreach strategies, and the role of platforms like LinkedIn Sales Navigator all play a part in getting better more actionable information. We also touch on the importance of diverse content and authentic engagement on LinkedIn to build relationships and maintain interest throughout the sales process. TL;DR Version Target account lists and how to build them. Data enrichment and how it relates to target account lists. We'll be creating workshops and tutorials on YouTube about using platforms like Apollo.io and LinkedIn Sales Navigator. Transcript Expand to read the full transcript Dan Nedelko 0:09And welcome everybody to another episode of live at the hive digital marketing from the trenches. I am your host, Dan Nedelko, and I'm here with Joseph DellaVecchia 0:19Joe dellavecchio, one of your other hosts as well. And I feel like it was co host, but I feel like at this point I've been promoted. I'm promoting myself, Dan Nedelko 0:25okay, promoting yourself to host. I am now the co host with Joe. There we go. We are. We are co hosts, truly co hosts. Welcome to another episode of digital marketing from the trenches. And in this episode. We are going to talk more about ABM. As we started out this process, we thought it would be an episode. We quickly realized it was going to be a whole bunch of episodes. There's a lot to unpack today. We're going to be talking about the distinct differences between Account Based Marketing and B to B marketing, which often get conflated. So we're going to talk a little bit about the two differences between the two approaches, how B to B is actually kind of a subset of ABM, and you can actually prep your B to B or your ABM efforts, I should say, by creating a strong infrastructure on B to B marketing, which is really time well spent. Joseph DellaVecchia 1:23There we go. Bit of a mouthful there, little Dan Nedelko 1:26bit, little bit. And I ad libbed that Joseph DellaVecchia 1:30it was very it was very smooth, very well done. Dan Nedelko 1:32Thank you reliving my high school drama days. So yeah, but just Joseph DellaVecchia 1:37to build on what you were saying there, Dan, one thing that we talk about all the time. We're talking about as the inspiration for this episode is just how often so many people think they're ready for ABM, but they're not ready for ABM. And we touched on that a little bit in our last episode, but and we talked about so too, the how sales and marketing alignment needs to be strong, and in order to that, you have to have a fair understanding of what each thing is. So let's just quickly go back and let's recap what is ABM from what we talked about last time, ABM is Account Based Marketing. It's a strategic approach that focuses on targeting and engaging specific, high value accounts, rather than casting a wide net. It's a method that aligns marketing and sales efforts to create personalized buying experiences for key accounts. ABM treats individual accounts and markets as their own right. It involves tailoring marketing campaigns and content specific accounts, and it's data driven and relies heavily on customer insights and also on teamwork as well, and being able to align your initiatives objectives and taking the data real time and reports and being able to adjust your strategies effectively. Dan Nedelko 2:43There you go. Actually,
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    41 mins
  • Building Company Culture for Remote Teams

    Building Company Culture for Remote Teams
    Oct 13 2024
    Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week's Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline. Simple tips and tricks to improve hybrid and remote team building. Try to ask your employees what they want - in which environment they are comfortable? There are many ways to create online communication such as Linkedin and online forums. Create a lot of security to ensure all your data is protected online. How to make everyone comfortable in remote environments? A way to make your team comfortable is to ensure that they are connected even if they are working remotely. Ensure that you are able to notice signs of distress. Try to focus on outputs, not processes. What is the role of leadership? As a business, ensure you have authentic leadership visibility. Successful remote leaders understand they need to take a different approach to make things happen. Ensure you use collaborative, communicative approaches to improve accountability and transparency. Responsibilities of the team Try to delegate proper responsibilities to the team according to their skills and knowledge. Ensure you have a collaborative approach to work. It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients. Try to simplify that down into the content showcase really easily and quickly what problems we can solve. How culture is like an unspoken contract? Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere. Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start. Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities. All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture. Thats' wrap! We'd like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive. We hope you enjoyed reading the blog. If you’re looking for more great content, check out some of our other reads below: How to Sell Complex B2B Solutions and Foster Relationships Unlocking the Power of Automation to Scale Content Creation Email Isn’t Dead, The Way We Think About It Is
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    Less than 1 minute
  • Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories

    Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories
    Oct 1 2024
    We're back with a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds. Reddit is a gold-mine of "subreddits" or communities created around any topic imaginable. Members ask some of the best and worst questions from very active communities. In today's episode of Digital Marketing from the Trenches, we're featuring some of the best Reddit Sales and Marketing Stories from the following subreddits: /r/sales/ (354K Members)/r/advertising (190K Members)/r/LinkedInLunatics/ (665K Members)/r/B2B_sales/ (7.2K Members)/r/marketing/ (1.4M Members)/r/AskMarketing/ (66K Members) Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including: Worst Meeting Ever! (Sales) Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing) I'm told to do 100% ABM messaging. I'm in Sales, Not Marketing and I'm going to fail. (ABM) LinkedIn Lunatics! Answering your own comments with a comment. Winning the Lottery vs 100,000 LinkedIn Followers. His divorce was the worst job he ever had so he added it to his resume. His wife got pregnant by another man. He learned 9 things about B2B from that experience. Key Takeaways Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies. Don't just tell salespeople to do ABM if they have no experience with it - work together to integrate their existing successful tactics. Understand the client's true needs and set expectations properly. Keep in regular contact with clients/prospects to avoid misalignment. Don't be afraid to push back respectfully on leadership decisions that don't align with data/strategy. Key Podcast Moments The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation. An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful. Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement. Watch Digital Marketing from the Trenches on YouTube https://www.youtube.com/watch?v=vMSzOrbpEb8 We're an Account Based Marketing Agency specializing in Sales and Marketing Alignment for Mid-Market businesses. Our Grow Programs are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We're also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing. If you enjoyed this, don't forget to subscribe to Digital Marketing from the Trenches using the handy links below, wherever you listen to your podcasts. Read the Complete Podcast Transcript Dan Nedelko 0:00And in 321, Hi Joseph DellaVecchia 0:05everyone. Welcome to sales Reddit stories. I'm Joe, he's Dan, and today we're going to be reading some of the most relatable sales and marketing stories from Reddit. This is a new segment, a part of live at the hive digital marketing from the trenches here at honeypot marketing. Dan, how are you today? I'm good. Joe, I'm good. I've been very excited for this episode ever since we talked about setting this up. Since Reddit is probably one of my favorite websites in the world to go visit on a regular basis. It's a true treasure trove. Anything you want to find on the internet, you'll find on Reddit, any interest, any genre it exists, Dan Nedelko 0:43it's true. It's true. And let's be honest,
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    59 mins

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