• Digital Marketing and GENAI for Dummies: Basics & Beyond

  • By: Sailesh Pattnaik
  • Podcast

Digital Marketing and GENAI for Dummies: Basics & Beyond

By: Sailesh Pattnaik
Listen for free

  • Summary

  • Designed for entrepreneurs, professionals, and students, ‘Digital Marketing and GENAI for Dummies’ simplifies the essentials of digital marketing and generative AI (GENAI). With real-world case studies, personal experiences, and the latest industry trends, this podcast offers a unique blend of theoretical knowledge and practical solutions. Our Training series covers core concepts, while the Solution series tackles real-time marketing challenges. This podcast will become your ultimate resource to start and scale your digital marketing expertise.”

    Why Listen to the Podcast?

    Digital Marketing and GENAI Simplified, For Everyone! Gain actionable insights from someone who’s walked the path—no theories, just real-world digital marketing and GENAI experience. I simplify complex concepts to help you grow your business, even if you’re starting from scratch.

    Key Benefits for Listeners

    • Personalized Solutions: Every episode is tailored to entrepreneurs, professionals, and students, making learning accessible and impactful.

    • Actionable Advice: No fluff, just easy-to-follow, practical tips based on case studies and industry experience.

    • Latest Industry Trends: Stay ahead of the curve with the newest updates in the world of digital marketing and GENAI.

    Core Offerings

    • Training Series: Master digital marketing and GENAI fundamentals.

    • Solution Series: Real-time problem-solving for immediate application in your business.

    Elevate your career and business with 'Digital Marketing for Dummies'—the essential podcast for entrepreneurs, students, and professionals alike!

    Connect with me:

    • Visit https://saileshmarketingmaven.online for more marketing tips and insights.

    • Follow me on LinkedIn @https://www.linkedin.com/in/saileshpattnaik/

    #DigitalMarketing2024 #GENAI #MarketingTips #AIinMarketing #contentmarketing #MarketingCommunity #BusinessGrowth #MarketingExperts #DigitalMarketingCommunity #SearchEngineOptimization
    Sailesh Pattnaik 2024
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Education
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Episodes
  • Episode 1: SEO Fundamentals

    Episode 1: SEO Fundamentals
    Sep 15 2024

    Key Highlights:

    • SEO Basics: Understand how search engines crawl and index your site.

    • Importance of SEO: Learn why organic search drives 53% of all web traffic.

    • Types of SEO: Explore Technical, On-site, and Off-site SEO.

    • On-page SEO Best Practices: Get tips for optimizing content to enhance user experience and search visibility.

    The 3 key learnings that are likely surprising to the reader are:

    • SEO is not just about optimizing the front-end of a website, but also the back-end components that users don't directly see, such as structured data and text descriptions for images.

    • Optimizing for both textual and visual content is essential for improving a website's visibility and relevance in search results, as search engine bots cannot differentiate text from images.

    • Ensuring a fast and smooth rendering process, with a website loading within 10-15 seconds, is crucial for keeping visitors engaged, just as providing clear directions is key for a friend to reach a destination.

    00:00:00 - Fundamentals of SEO: Optimizing Web Presence

    00:03:05 - Understanding Google's Search Engine Dominance

    00:05:12 - Giving Directions to a Friend

    00:07:22 - How Search Engines Crawl and Index Websites

    00:09:31 - The Importance of Fast Page Loading

    00:11:30 - Understanding Core Web Vitals: LCP, CLS, and FID

    00:13:16 - Webpage Loading and Indexing Explained

    00:16:27 - Search Engine Optimization Explained

    00:17:18 - The Power of Online Search

    00:18:47 - Mastering the Four Pillars of SEO

    00:20:16 - The Evolution of On-Page SEO Optimization

    00:24:35 - Understanding Different Types of Keywords

    In today’s episode, we’re diving into the fundamentals of SEO, or Search Engine Optimization.

    We’ll start by understanding how search engines crawl and index your site, and why SEO is crucial for driving organic traffic. We’ll explore the three main types of SEO: Technical SEO, On-site SEO, and Off-site SEO. Plus, I’ll share some actionable tips for improving your site’s on-page SEO to enhance both user experience and search visibility.

    Whether you’re new to SEO or looking to refine your strategy, this episode is packed with practical advice to help you boost your site’s performance in search engines. So, let’s dive in and explore today’s topic: SEO Fundamentals!
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    47 mins

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