Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and Managing Partner of Fluvio, discusses his approach to interviewing candidates and the importance of aligning their experiences with the company's leadership principles. He emphasizes the need for candidates to research the company thoroughly and demonstrate their deep interest in the role. Devon also explains the go-to-market model and the common mistakes companies make in implementing it. He highlights the importance of assessing go-to-market motion and offers resources for companies to do so. Additionally, Devon introduces Fluvio Launchpad, a service that helps companies hire product marketers. He concludes by discussing the concept of embracing erosion and the inspiration behind his podcast, Embracing Erosion.

Takeaways:

Denver is a popular destination for outdoor sports and activities, making it an attractive place to live.
Passion for writing and curiosity are valuable skills for entrepreneurs.
Establishing principles and maintaining dedication are crucial for building a successful business.
Athletic experiences can provide valuable lessons and skills that translate to the business world. When interviewing candidates, it is important to align their experiences with the company's leadership principles.
Candidates should thoroughly research the company and demonstrate their deep interest in the role.
Companies often make mistakes in implementing their go-to-market model, such as not utilizing post-launch learnings.
Assessing go-to-market motion is crucial for companies to optimize their marketing and product strategies.
Fluvio Launchpad offers a contract-to-hire service to help companies fill product marketing roles.
Embracing change and adapting to new circumstances is essential for personal and professional growth.

“The best companies and the best people don’t shy away from change—they embrace it and take advantage of it. You might have to change your business model, your structure, even move away from your core product. The sooner you make that decision, the more likely you are to survive.”

Chapters

00:00 Introduction and Background
00:23 Denver as an Outdoor Destination
01:01 Livable City and International Airport
01:37 Introduction and Background
04:42 Skills and Learnings for Entrepreneurship
06:03 Website Development and Copywriting
08:19 Building a Personal or Professional Website
09:23 Motivation for Starting a Business
09:51 Family Influence and Entrepreneurial Mentality
12:01 Identifying Opportunity in Product Marketing Consulting
13:12 Recognition as a Top Product Marketing Consultant
13:39 Advice for Aspiring Professionals
19:07 Lessons from Athletics in Business
23:23 Hiring Criteria and Soft Skills
24:57 Interviewing for Leadership Principles
26:25 Favorite Interview Questions
28:40 The Importance of Researching the Company
29:36 Go-to-Market Model and Mistakes
33:31 Assessing Go-to-Market Motion
34:45 Fluvio Launchpad
40:11 Career Transitions and Personal Growth
42:08 Definition and Relevance of Product Marketing
44:21 Embracing Erosion
47:09 The Embracing Erosion Podcast
50:07 Where to Find Devon O'Rourke

Say "Hi" to Devon:
https://www.linkedin.com/in/devon-o-rourke-54028b34/
https://www.fluviomarketing.com/

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