• DesignED EP.172 – Root Design

  • Sep 22 2024
  • Length: 42 mins
  • Podcast

DesignED EP.172 – Root Design

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  • Summary

  • Ben Dozier, father of 4 and entrepreneur joins the podcast to share their non-traditional path to growing Roots Design into a stable and successful small firm. Starting with a degree in recreational business, then opening a coffee shop, Dozier took an adventurous path to design and discovered the importance of connection, storytelling, and one-page contracts. A television show with HGTV and 20,000,000+ viewers helped bring Root Design into the mainstream, and Dozier shares how having firm boundaries between business and family, trends and integrity helped keep the firm healthy and fun.

    Learning Objectives:

    1. Describe the path Dozier followed to express their passion for design.

    2. Discuss how signing a contract with HGTV impacted the practical work of Root Design.

    3. List the important features and building materials Dozier incorporates into their more rural and rustic design.

    4. Explain how Dozier maintains core values related to family and community to keep a health balance between business and family.,

    Credits: 0.5 AIA LU/HSW

    Speaker: Aaron Prinz
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