Design and Prosper

By: Design and Prosper
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  • Summary

  • Hey! We’re Kris and Donna, and we love having honest, open conversations about running a graphic design business. We’ve been graphic designers and educators for the past 2 decades and have both run multiple-six figure graphic design businesses. We have Experienced. It. All—the highs and the lows of success. In this space, we will share all things Graphic Design business. The do’s, the don’ts, tips, secret sauces, and a whole lot more. Bottom line—we are on a mission to help Graphic Designers thrive in business. Our aim with this podcast is to provide valuable insights and strategies so you can take them and apply them to build your own successful graphic design business. If you have a graphic design business problem that you'd like us to unpack in a future episode, email us at team@designandprosper.co. We'd love to hear from you.
    Design and Prosper
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Art Economics Leadership
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Episodes
  • 143. Designer Q&A! Sharing Personal Vulnerabilities, Demanding Retainer Clients, and Profitability Dilemma

    143. Designer Q&A! Sharing Personal Vulnerabilities, Demanding Retainer Clients, and Profitability Dilemma
    Aug 18 2024

    In episode 143, we’re diving into designer questions!

    Question 1: Should you share personal vulnerabilities with clients?
     We chat about the growing trend of sharing personal stories in business and whether it’s something you should embrace.

    Question 2: How do you handle a demanding retainer client?
     One of our listeners is dealing with a client who’s taking up two to three days of their week. We discuss setting clear boundaries, creating a client portal to streamline communication, and whether it’s time to reassess the profitability of that retainer.

    Question 3: How do you overcome the belief that your target clients can’t afford your services?
     We know how frustrating it can be when potential clients balk at your pricing. We’ll talk through how to explore different client segments, communicate the true value of your services, and tweak your pricing strategy to suit a range of budgets without compromising on your passion.

    Mentioned in this episode:
    Register for Pathway To Profit and fast-track your design business success & build a life you LOVE.

    https://www.designandprosper.co/ptp

    Episode 37: Ditch the Dirty F Word in your graphic design business

    https://podcasts.apple.com/au/podcast/36-what-courage-looks-like-in-a-graphic-design-business/id1523004678?i=1000525708900

    Episode 61. Graphic Design Pricing: What to do when clients can't afford you

    https://podcasts.apple.com/au/podcast/graphic-design-pricing-what-to-do-when-clients-cant/id1523004678?i=1000571451736

    Episode 123: Your Pricing Isn't The Problem - Why your clients aren't saying ’Yes’

    https://podcasts.apple.com/au/podcast/design-and-prosper/id1523004678?i=1000644751674

    --

    Have a question you'd like us to answer on an upcoming episode? You can submit it here:
    https://www.designandprosper.co/podcast

    Free resources for designers: 👀
    https://www.designandprosper.co/free

    Are we friends on Instagram yet? 🤗
    https://www.instagram.com/designandprosper__

    Book in a free Design Business Breakthrough Session:
    https://designandprosper.co/bookafreechat
    Show more Show less
    26 mins
  • 142. Don’t know where to start? 5 foundations every design business needs

    142. Don’t know where to start? 5 foundations every design business needs
    Aug 9 2024

    In this episode we uncover the five essential pillars every design business needs. Whether you’re just starting out or have been in business for a while, it’s crucial to have these foundations in place:

    1. Understand your why
    Get clear on your core motivation for starting a design business. This “why” will guide you, fuel your passion, and keep you focused during tough times. 2. Establish your revenue goal
    It's so incredibly important to balance your passion with financial stability. Your revenue goals directly support your lifestyle, passions, and your "why." Your business should serve your life, not the other way around. 3. Understand WHO you are
    Identify your strengths and personality traits and tailor your business to them. This self-awareness will help you create a business that aligns with your unique talents and passions. This is the pathway to ease, which is something we highly value in business! 4. WHO can you serve?
    Who are you designing for? Pinpoint your ideal clients by understanding their needs and challenges. Make sure there’s strong demand in your niche, with clear, urgent needs that your services can fulfil. 5. Design your ideal business model
    Create a business structure that perfectly aligns with your “why,” your financial goals, personal strengths, and target audience. This is where it all comes together.


    This isn’t just about theory—we’re sharing real talk, personal stories, and actionable steps to help you create a business that serves your life, not the other way around.

    With love,
    Kris & Donna xo

    Mentioned in this episode:
    Join us live for Pathway To Profit and fast-track your design business success & build a life you LOVE.
    https://www.designandprosper.co/ptp

    Episode 113: Why did you start your graphic design business?
    https://podcasts.apple.com/au/podcast/design-and-prosper/id1523004678?i=1000640593727

    James Clear 3-2-1 Newsletter
    https://jamesclear.com/3-2-1

    --

    Have a question you'd like us to answer on an upcoming episode? You can submit it here:
    https://www.designandprosper.co/podcast

    Free resources for designers: 👀
    https://www.designandprosper.co/free

    Are we friends on Instagram yet? 🤗
    https://www.instagram.com/designandprosper__

    Book in a free Design Business Breakthrough Session:
    https://designandprosper.co/bookafreechat
    Show more Show less
    39 mins
  • 141. Handling Client Meetings Like A Pro

    141. Handling Client Meetings Like A Pro
    Aug 2 2024

    In this episode, we’re diving deep into the world of client meetings. We share our best strategies for ensuring your meetings run smoothly and effectively, whether they’re in-person or virtual. We cover essential preparation tips, handling pre-meeting nerves, and we run through the six types of client meetings in a design business:
    1. Discovery calls
    2. Proposal Meetings
    3. Brand Strategy Sessions
    4. Presentation Meetings
    5. Work-in-Progress Meetings
    6. Production Meetings

    Client meetings are the foundation of building long-term relationships and discovering the best solutions for your clients. While we’re not fans of having unnecessary meetings, the truth is, nailing your client interactions is crucial for a successful design business.

    With love
    Kris & Donna xo

    Have a question you'd like us to answer on an upcoming episode? You can submit it here:
    https://www.designandprosper.co/podcast

    Free resources for designers: 👀
    https://www.designandprosper.co/free

    Are we friends on Instagram yet? 🤗
    https://www.instagram.com/designandprosper__

    Book in a free Design Business Breakthrough Session:
    https://designandprosper.co/bookafreechat
    Show more Show less
    1 hr and 13 mins

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