In our latest Design Thinker podcast we explore the importance of experimentation in business. We are on a quest to find out:

• What do we mean by experiments in business?
• Why should business leaders care?
• What does a good business experiment look like?
• And most practically of all, we are going to discuss how you run effective business experiments.

The podcast guests today are well-placed to answer these questions. They are all involved in a new book - The Experimentation Field Book published by Columbia University Press.

Natalie Foley and David Kester who feature, are two of the four co-authors alongside Professors Jeanne Liedtka and Elizabeth Chen, whilst one of Alan Penlington’s projects for British train company, South Western Railway, is featured in the book.

With examples from Virgin Atlantic, Nike and South Western Rail, this podcast answers the fundamental question of why to run businesss experiments and how.

How might we create equality of opportunity through design and tap talent potential in a multicultural society? That's the question we sought to explore in the first event of our 2023 Good Morning Design series: The Equity Activists.

This event featured Design Thinkers Academy London and DK&A founder, David Kester, in conversation with the social entrepreneur, Poppy Jaman OBE, the HR expert, Loraine Matins OBE & the comedian, Ahir Shah.

At the end of the panel discussion is an audience Q&A, for which the speakers were joined by Arup Major Project Director, Kate Hall & Assistant Director of Communities and Social Policy for the Greater London Authority, Tom Rahilly.

The Equity Activists also saw the launch of the Mayor of London's 2023 Design Lab for Workforce Integration, which will be run by DK&A in partnership with the Black Leadership Group this year. Please get in touch if you want to find out more.