• Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough

  • Jul 25 2024
  • Length: 44 mins
  • Podcast

Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough

Listen for free

View show details

  • Summary

  • n this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.

    You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.

    Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian’s insights are invaluable for anyone involved in EdTech sales, whether B2B or, as Ian suggests, B2G (business to government).

    Before diving in, a bit about Ian: with over 20 years in education and creative technology, he has experience spanning consumer, corporate training, and institutional markets. He previously led the North American K-12 marketing team at Turnitin and now offers his expertise as a consultant.

    Enjoy this engaging episode that makes the complex K-12 buying cycle both understandable and exciting!
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available