• Defining Service Packages: A Comprehensive Guide for Modern Accounting Firms

  • Nov 11 2024
  • Length: 18 mins
  • Podcast

Defining Service Packages: A Comprehensive Guide for Modern Accounting Firms

  • Summary

  • "If you want to understand your pricing, I need to know what your service packages are. If you want to understand how you're going to onboard a client, I need to know what your service package is." - Adam Hale


    The finer details of this episode:
    ● Importance of service packages for accounting firms, focusing on clarity in offerings, pricing, and alignment with target client segments to enhance relevance and value.

    ● Structuring service packages using a "small, medium, large" model to cater to different client needs, manage resources, and improve client onboarding and communication.

    ●Overcoming challenges in creating service packages, including transitioning existing clients, ensuring pricing transparency, and utilizing technology like AI tools for development.

    Episode resources:
    ● Summit Virtual CFO by Anders website: https://www.summitcpa.net/
    ● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
    ● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/

    Timestamps
    Welcome to the Modern CPA Success Show (00:00:00)
    Introduction to the podcast's mission and focus on innovative accounting insights.

    Discussion on Service Packages (00:00:22)
    Tom and Adam explain the importance of service packages for CAS and CFO services.

    Clarity in Deliverables (00:00:50)
    Emphasis on the need for clarity in service delivery through defined service packages.

    Marketing and Client Attraction (00:01:51)
    Aligning service packages with target client demographics for effective marketing.

    Access and Time Considerations (00:02:46)
    Discussion on the importance of access frequency in determining service package pricing.

    Team Understanding of Packages (00:04:48)
    How defined packages help team members understand client onboarding and service delivery.

    Pricing and Scope Management (00:05:04)
    The role of service packages in managing client expectations and pricing structures.

    Refining Onboarding Processes (00:06:40)
    Importance of revisiting service packages during onboarding to clarify responsibilities.

    Promoting the Virtual CFO Playbook (00:07:02)
    Advertisement for the Virtual CFO Playbook and its benefits for accounting firms.

    Psychology of Package Creation (00:07:44)
    Discussion on why many firms hesitate to create service packages and how to overcome this.

    Overcoming Writer's Block (00:08:39)
    Tom and Adam share insights on getting started with service package development.

    Client-Centric Package Development (00:10:05)
    Strategies for brainstorming and organizing service packages based on client needs.

    Learning from Other Firms (00:11:05)
    Encouragement to review other firms' packages for inspiration without copying directly.

    Transitioning to New Packages (00:12:11)
    Advice on implementing new service packages without alienating existing clients.

    Testing New Packages (00:12:41)
    The importance of prospectively evaluating service packages and client relationships.

    Initial Pricing Transparency (00:13:52)
    Benefits of presenting clear pricing options during the initial client call.

    Utilizing AI in Package Development (00:16:13)
    Exploration of using AI tools to brainstorm and refine service packages.

    Continuous Package Improvement (00:16:47)
    Encouragement to regularly update service packages to meet evolving client needs.

    Closing Remarks (00:17:04)
    Final thoughts on the importance of service packages and an invitation for further discussion.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Defining Service Packages: A Comprehensive Guide for Modern Accounting Firms

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.