• Deepdive Voice of the Customer Playbook

  • Mar 21 2024
  • Length: 29 mins
  • Podcast

Deepdive Voice of the Customer Playbook

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  • Summary

  • This podcast episode features Ashna Patel, a customer success expert, discussing the concept of Voice of the Customer (VOC) Playbooks. VOC Playbooks provide a roadmap for understanding customer journeys and using customer feedback to improve customer satisfaction and retention. The episode explores how to capture customer data at various touchpoints throughout the customer journey, from onboarding to renewal. By strategically using VOC Playbooks, companies can ensure all departments are aligned and working towards the same goal: customer success.
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