• Deconstructing the Archetype

  • Sep 19 2022
  • Length: 32 mins
  • Podcast

Deconstructing the Archetype

Listen for free

View show details

  • Summary

  • The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for everyone. They are used by everyone and belong to no one. The potency of the archetype shows up in how you use them. 

    However, YOUR archetypal mix is unique. While there are 12 archetypes within all of us - each archetype manifests depending on situations, contexts, and other present archetypes - your archetypal mix is made of the traits of only a few of these characters. 

    Misuse an archetype, and it becomes a burden on your brand. Use them well, and you can find yourself with the kind of clarity business owners pay millions for. 
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Deconstructing the Archetype

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available