In this episode of the Growth Elevated Leadership Podcast, we speak with Dave Carruthers the Co Founder and former CEO of Voxpopme, a leading digital insights platform for large consumer product companies. Dave describes the lessons from his journey of expanding into the US market and growing the Company into an industry leader.

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Timestamps (by podsqueeze):

The founding of Voxpopme (00:00:02) The journey of building a tech company, the founding story, and the initial stages of Voxpopme's creation.

The idea behind Voxpopme (00:01:03) The concept behind Voxpopme, the rise of video surveys, and the need for consumer brands to understand their customers better.

Challenges in introducing video surveys (00:04:01) Challenges faced in convincing corporate customers to adopt video surveys, including changing long-standing behaviors and relationships in the industry.

Moving Voxpopme to the US (00:10:00) The challenges and impact of moving Voxpopme from the UK to the US, including the decision to raise capital in the US and the strategic move of a co-founder to establish the base.

Critical hires for US expansion (00:17:00) The key hires made for go-to-market expansion in the US, including experienced salespeople, a customer success leader, and a VP of marketing.

Building a Reputation at Events (00:18:14) Discussing the impact of attending events and conferences in building a brand and attracting industry talent.

Challenges of Moving to the US (00:19:08) Exploring the difficulties and impacts of moving the company from the UK to the US, including hiring, compensation, and cultural differences.

Lessons from Geographical Expansion (00:21:49) Reflecting on the challenges and lessons learned from expanding into different regions, such as APAC and EMEA.

Scaling the Business and Hiring Challenges (00:25:02) Discussing the challenges faced in scaling the business and hiring senior roles, emphasizing the importance of storytelling and leadership.

Partnerships and Focus (00:28:01) Exploring the challenges and lessons learned from pursuing partnerships and the importance of focusing on core products for scaling.

Resilience and Leadership Transition (00:31:09) Discussing the resilience required in startup leadership and the self-awareness needed to transition leadership based on strengths and skills.

New Venture: Zeeda (00:34:15) Introducing a new marketplace business, Zeeda, focused on group buying in the outdoor industry and plans for expansion.

Connect with Dave Carruthers (00:36:23) Providing contact information for connecting with Dave Carruthers on LinkedIn and Twitter and accessing information about Zeeda.