In this episode of A'I'nswers, we explore the critical importance of understanding market segmentation when it comes to growing your audience as an influencer. We discuss the concept of "crossing the chasm" and strategies for identifying your segments and tailoring your messaging to appeal to each group. We also share five effective strategies for successfully crossing the chasm and expanding your audience, such as identifying your ideal customer, leveraging influencer marketing campaigns, diversifying your content, analyzing and adjusting your approach, and building strong relationships with your audience. Don't miss this insightful and informative discussion on how to take your influencer game to the next level!

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
 
Listen to episode #6 for tips on Building a StoryBrand: Clarify Your Message So Customers Will Listen

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