In this episode, I chat with Rachel Lee, an artist and brand stylist, about her journey from following traditional branding playbooks to creating a business that’s truly her own. Rachel shares how she transitioned from long, exhausting branding projects to offering one-week, live co-creation sessions that bring efficiency and joy back into the process. This pivot has transformed not only her client relationships but also her work-life balance.

Rachel opens up about the power of aligning your business with your values and how simple shifts—like putting on a pair of cat-ear headphones to get in the creative zone—can make all the difference. She also shares thoughtful advice on filtering business advice to ensure it matches your goals and values. If you’re ready to ditch cookie-cutter methods and craft a brand that’s as authentic as you are, this episode is a must-listen!

Topics:

• The Importance of Authenticity in Business (0:16)
• The Role of Co-Creation in Branding (16:35)
• The Impact of Authenticity on Client Attraction (17:05)
• Advice for New Business Owners (25:21)

You can find Rachel at:

Website: racheltylee.com

Podcast: Off Brand

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US