• Craft Proposals That Make You the Obvious Choice * Mickey Anderson * BCWA S8:E08

  • May 7 2024
  • Length: 29 mins
  • Podcast

Craft Proposals That Make You the Obvious Choice * Mickey Anderson * BCWA S8:E08

  • Summary

  • Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think. With just one simple tweak, you can transform your business and stand out in competitive markets. Want to know the secret? Stay tuned to find out how to make marketing work without breaking the bank. Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry. With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning. With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry. You can find Mickey at: https://www.heymickeyanderson.com/ Want to join the next Master Trainer Workshop? Follow this link! https://academyofcleaning.com/master-trainer-workshop The key moments in this episode are: 00:00:00 - Finding Your Niche 00:01:15 - The Power of Niching Down 00:03:30 - Overcoming Competition 00:07:43 - Niche Marketing Strategies 00:11:53 - The 90-Day Campaign 00:13:53 - Funnel Marketing Approach 00:16:26 - Customer Interviews for Marketing Ideas 00:17:22 - Proposal Strategy 00:23:57 - Website Comparison Chart 00:26:12 - Importance of Taking Action in Marketing 00:26:41 - Starting Small and Making Progress 00:27:35 - Accessing Valuable Information 00:28:08 - Upcoming Masterclass and Marketing Opportunities 00:28:32 - Conclusion and Next Steps WEBSITES ================================== ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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