Counter Current

By: Aaron Smith and Jack Hudson
  • Summary

  • Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.

    © 2025 Counter Current
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Episodes
  • It Takes Guts
    Apr 21 2025

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    Join hosts Aaron Smith and Jack Hudson on this engaging episode of Counter Current, where they dive into the hot topic of tipping culture, sparked by a late-night Chick-fil-A experience at Atlanta's airport. The discussion explores when tipping feels justified and when it crosses the line, alongside innovative business models like tip-free cafes and nonprofit-supporting cocktail menus. The hosts also share their gutsy entrepreneurial journeys, from vacation-inspired business ideas like donut shops to mentoring young innovators at Butler University. They emphasize the importance of authenticity in the age of AI, the value of community-building through front porches and local festivals, and how to establish yourself as an industry thought leader. Packed with insights on business, family, and freedom, this episode is a must-listen for entrepreneurs and community enthusiasts.

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    44 mins
  • Scott Bridge's Unconventional Path to Fulfillment
    Apr 14 2025

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    In this inspiring episode of Counter Current, host Jack Hudson sits down with Professor Scott Bridge, a former journalist, educator, and stay-at-home dad who defied societal norms to prioritize family and find true fulfillment. Scott shares his unconventional career path—from radio and TV to teaching at Butler University, choosing to raise his kids, and returning to academia. Discover how he navigated challenges, redefined success, and offers timeless advice on finding purpose, embracing mentorship, and staying resilient in today’s job market. Perfect for anyone seeking balance between business, family, and personal freedom.

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    47 mins
  • Vision, Loyalty, and Building a Lasting Brand
    Apr 7 2025

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    In Episode 7 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the difference between managing and leading, exploring how vision shapes businesses, families, and personal freedom. From Southwest Airlines’ shift away from its fun-loving roots to Chewy’s loyalty-building brilliance with pet parents, they unpack real-world examples of companies that thrive—or falter—based on their vision. Plus, hear personal stories about group projects, plant care disasters, and why Long’s Donuts keeps it cash-only in 2025.

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    48 mins
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