Corporate CPR

By: Jana Axline
  • Summary

  • Don't suffer a corporate mortality event! On this show we discuss topics that are vital to corporate success. From technology to culture we have you covered. We want to help resuscitate your organization and prevent fatality.

    © 2024 Corporate CPR
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Episodes
  • Corporate CPR Episode 132: If Your Entire Organization Isn’t Closing, It Might Be Killing Your Company
    Aug 13 2024

    On today’s episode, we discuss how a lack of closing across your entire organization could be detrimental to your company’s success.

    Bob King is an award-winning author, filmmaker, and sales expert, renowned for his exceptional achievements in the industry, including multiple "Sales Star of the Year" honors. With a proven track record across retail, in-home, and B2B sales, Bob consults with sales professionals to infuse One-Call Magic into pitches, revive slumping teams, and transform total strangers into loyal customers—often within the first meeting.

    Key Discussion Points:

    Closing is a Universal Skill: The concept of closing extends beyond sales teams to encompass all aspects of life and business. Whether it's getting your kids to clean their room or influencing organizational change, everyone needs to master the art of closing. This involves building trust, being persuasive, and understanding that closing is about facilitating a decision that benefits all parties involved.

    Trust and Genuine Connection are Foundational: To be effective in closing, it's essential to build trust and establish a genuine connection with the people you're dealing with. This requires a sincere interest in their needs, challenges, and experiences.

    Belief in Your Product or Proposal is Crucial: To successfully close a deal or persuade others, you must have unwavering belief in what you're selling or proposing. This belief should be authentic and rooted in the conviction that what you're offering is truly the best solution for the other party.

    Address Objections with Empathy: Rather than ignoring objections or the reluctance to make a decision, engage with them sincerely. Addressing their concerns builds intimacy and trust, which can lead to a successful close.

    Effective Communication Requires Silence: One of the most crucial moments to be silent is after presenting a price or asking for a deal. Silence allows the other party to process information and respond, which can often result in a positive outcome.

    Leaders Need to Inspire and Empower: Leaders, like CEOs, often have a strong belief in their company and its value, which makes them effective closers. To extend this ability to their teams, leaders must share their passion and experience in a relatable way, allowing team members to adopt these beliefs as their own.

    Top Takeaways for the Audience:

    1. A successful organization relies on its sales team’s ability to close deals, not just generate interest, as skilled closers are essential for converting leads into customers.
    2. Effective leadership involves guiding others to adopt your agenda willingly, similar to closing a sale, by understanding and addressing their needs.
    3. Developing your sales team through training and resources is crucial for improving their ability to close deals, leading to happier customers and business success.

    How to Connect with Bob:

    Website: https://www.joyofclosing.com/

    LinkedIn: https://www.linkedin.com/in/bob-king-7a37951/

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    44 mins
  • Corporate CPR Episode 131: How Not Growing Your Organizations EQ Might Be Killing Your Company
    Aug 7 2024

    On today’s episode we are talking about how not growing your organizations EQ might be killing your company.

    Martijn Lemmens is an experienced manager and coach with thirty years of experience at the intersection of IT and Marketing. He began his career equipped with tactical and technical skills and realized that over the years, his focus shifted to people leadership skills such as mentoring, coaching, building high-performing teams, and leading change processes. For his own development and growth, Martijn has been using PSYCH-K® since 2015, a tool that allows him to change his behavior and automatic programs at a subconscious level. As a PSYCH-K® facilitator and coach, he runs the coaching practice at de Werff to support individuals and organizations with their personal development and growth.

    Key Discussion Points:

    • Leading by Example is Crucial: The passage highlights the importance of leaders setting a positive example. If leaders work excessively during weekends and after hours, employees feel compelled to do the same, despite being told otherwise. This inconsistency can lead to stress and burnout among employees.
    • Focus on the Present and Transform Limiting Beliefs: The author emphasizes working in the "here and now" and transforming limiting subconscious beliefs through the method called Psyche. By focusing on what individuals want instead of what they don't want, they can transform negative feelings and stress into positive, productive outcomes. This approach helps individuals to manage their fears and stresses effectively, leading to better performance and well-being.
    • Personal Responsibility and Growth: The passage discusses the concept of personal responsibility, stressing that individuals are responsible for their own happiness and success. It suggests that acknowledging and owning one's circumstances is essential for personal growth and developing emotional intelligence (EQ). By taking responsibility for their actions and beliefs, individuals can transform their lives, both personally and professionally.


    Top Takeaways for the Audience:

    1. Emotional intelligence is essential for leaders to be effective and successful. It enhances relationships, performance, stress management, and resilience. Leaders should prioritize developing their emotional intelligence to lead better lives and teams.
    2. Our actions and behaviors are ultimately the result of our underlying beliefs. To bring about meaningful change, it is crucial to address and transform these subconscious beliefs. Understanding and working on these beliefs can lead to significant personal and professional growth.
    3. Psyche is a powerful modality for communicating with and reprogramming the subconscious mind. Unlike traditional affirmations or self-talk, Psyche provides a structured process for creating lasting change in beliefs and behaviors. Leaders should consider utilizing this process to facilitate their personal transformation and enhance their leadership effectiveness.


    How to Connect with Martijn:

    Website: https://www.dewerff.net/en/

    LinkedIn: https://www.linkedin.com/in/martijnlemmens/

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    42 mins
  • Corporate CPR Episode 130: How Leaders Neglecting Strategic Skills Might Be Killing Your Company
    Jul 24 2024

    On today’s episode we are talking about how leaders neglecting strategic skills might be killing your company.

    Rich Horwath, founder and CEO of the Strategic Thinking Institute, helps executive teams enhance their strategic capabilities. He is the bestselling author of eight books, including "STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence." Rich has assisted over a quarter million leaders in developing strategic thinking skills, with his work featured in Fast Company, Forbes, and the Harvard Business Review. He has appeared on major TV networks like ABC, CBS, NBC, and FOX.

    Key Discussion Points:

    • A consistent definition of strategy is crucial. Without a shared understanding, organizations waste time and resources. Strategy is the intelligent allocation of limited resources through a unique system of activities to achieve goals.
    • Establish clear planning horizons: short-term (quarterly), mid-term (annual), and long-term (three years). Ensure everyone in the organization understands and aligns their efforts with these time frames. Include specific milestones to track progress and adjust strategies as needed.
    • Engage in ongoing strategic thinking to gather insights and adapt plans. Use frameworks like business model innovation to foster creative thinking. Regularly revisit and adjust strategies through quarterly tune-ups. Maintain strong communication and collaboration across all organizational levels to ensure alignment and agility.
    • As Jeff Weiner, CEO of LinkedIn, emphasizes, the key to effective time management is carving out time to think strategically rather than constantly reacting. This practice should be non-negotiable, with leaders dedicating at least 90 minutes weekly to high-level business thinking and 60 minutes with their teams to focus on strategic issues, not operational or tactical matters.
    • Strategic thinking sessions must have structure. Leaders should consider three main areas: the external environment (market, customers, competitors), the internal environment (culture, strategy, processes, systems, people), and innovation (emerging customer needs and future value). This structured approach ensures comprehensive analysis and forward-looking strategies that prevent obsolescence.
    • Team meetings should avoid monologues and status updates. Instead, focus on discussing key business challenges and making decisions. Prior to meetings, teams should share two-page action plans and come prepared with critical questions and issues to address. This approach maximizes the productivity and strategic value of team gatherings.

    Top Takeaways for the Audience:

    1. Acumen: Always seek insights and learnings from every interaction, whether it’s a meeting, email, or casual conversation. Consistently ask, "What's the insight here?" and make it a habit to record these learnings. This continuous accumulation of knowledge enhances strategic acumen.
    2. Allocation: Effective strategy involves deciding what not to do as much as what to do. Regularly evaluate and cut off activities that do not contribute to strategic goals. This disciplined approach ensures resources and attention are focused on high-impact areas.
    3. Action: Develop and maintain a concise, actionable plan (one to two pages) that guides strategic initiatives. Engage in ongoing, interactive conversations with your team throughout the year to refine and execute this plan, rather than relying solely on annual planning sessions. This fosters agility and responsiveness to changing conditions.

    These three A's—acumen, allocation, and action—provide a practical framework for sustained strategic thinking and effective execution.

    How to Connect with Rich:

    Website: https://www.strategyskills.com/

    LinkedIn: https://www.linkedin.com/in/richhorwath/

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    40 mins

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