Conscious Design Podcast™

By: Ian Peterman
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  • Summary

  • Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
    Ian Peterman
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Episodes
  • How Ocean AID Uses AI to Save Our Oceans from Ghost Gear

    How Ocean AID Uses AI to Save Our Oceans from Ghost Gear
    Oct 3 2024
    What’s Happening Underwater? Join the Fight Against Ghost Gear! Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection. Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen! Notable Moments: 00:00 Introduction and Guest Welcome 00:32 The Origin Story of Ocean Aid 05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear 10:11 How Sonar Technology Detects Underwater Hazards 15:46 Tackling Ocean Pollution with Advanced Technology 18:06 Addressing the Challenges of Lost Traps and Nets 21:46 The High Price of Lost Fishing Gear and Recovery Solutions 24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions 34:30 Addressing Shoreline Pollution with AI Technology About Ocean Aid Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods. Learn More About Andrew Polanyi & Ocean Aid: Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/ Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/ Website: https://oceanaid.ca/ 𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!
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    42 mins
  • Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation

    Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation
    Sep 26 2024

    In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future!


    Notable Moments:

    00:00 Introduction and Guest Welcome

    00:28 The Origin Story of TIPA

    01:41 Development and Launch of Compostable Packaging

    02:52 First and Second Generation Products

    03:48 Challenges and Innovations in Packaging

    10:37 Market Position and Pricing

    13:27 Focus on the Food Industry

    16:21 Future Prospects and Conclusion


    About Daphna Nissenbaum

    Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions.


    Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging

    Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/

    Instagram: https://www.instagram.com/tipacorp/?hl=en

    Website: https://tipa-corp.com/

    Youtube:: https://www.youtube.com/@TIPAcorp


    FIND US ONLINE 🤳

    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Visit our website: https://www.petermanfirm.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!
    Show more Show less
    22 mins
  • From PVC Waste to Building Tiles with Pretty Plastic

    From PVC Waste to Building Tiles with Pretty Plastic
    Sep 19 2024

    Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings.


    Notable Moments:

    00:00 - Introduction and Guest Welcome

    00:26 - The Origin Story of Pretty Plastic

    04:22 - Challenges and Innovations in Recycling PVC

    06:50 - Product Development and Market Expansion

    16:05 - Sustainability and Future Plans

    34:35 - Conclusion and Contact Information


    About Pretty Plastic

    Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.


    Learn More About Pretty Plastic

    Linkedin: https://www.linkedin.com/company/prettyplastic/

    Instagram: https://www.instagram.com/we_are_prettyplastic/

    Website: https://www.prettyplastic.nl/

    Pinterest: https://nl.pinterest.com/weareprettyplastic/


    ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...

    ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf

    ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/


    FIND US ONLINE 🤳


    YouTube Channel: http://bit.ly/3sG7VEi

    Blog: https://bit.ly/3kltV6s

    Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

    Join our Newsletter: https://bit.ly/2U8IlMS

    Visit our website: https://www.petermanfirm.com/


    We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.


    If you enjoy our content, please support us by subscribing and sharing our episodes!
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    35 mins
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