• Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

  • Aug 21 2024
  • Length: 30 mins
  • Podcast

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

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  • Summary

  • On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.
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