• Christa Leupen / Butterball

  • Aug 8 2023
  • Length: 30 mins
  • Podcast

Christa Leupen / Butterball By cover art

Christa Leupen / Butterball

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  • Summary

  • Can you think of a brand with better unaided awareness than Butterball? Today, Christa Leupen talks about how the company uses their purpose to drive the entire organization. Join us for a lively discussion on what makes the brand tick and how they use their purpose to drive the use of turkey every day – not just on Thanksgiving.

    00:18 - Christa Intro

    01:22 - Director of Purpose and Consumer Communication Role

    02:34 - Path to this role

    04:49 - Work/Life Balance

    06:11 - Purpose defined by Butterball

    12:42 - Iconography

    13:22 - Challenges of being popular in specific seasons

    16:37 - Turkey Talk Line

    17:17 - Tone of Voice

    18:29 - Branching outside of tukey

    20:10 - Jimmy Fallon

    22:11 - Influencers

    26:17 - Driving the message for customers

    27:28 - Where are you in driving the purpose throughout the entire organization

     

    https://www.butterball.com/
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